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Hearing that Marc Jacobs’s latest foray into fragrance, Daisy Eau so Fresh, is directed at a “younger audience”, one pauses to wonder if 5-year-olds need a little grooming cologne for when they’re going out to the playground to meet their friends.
The original Daisy, in the bottle with the white rubber Takashi Murakami daisies, is already the personification of the young & hip bright fruity floral: Nothing earth-shattering, a pleasant smell that stands as the perfect “safe floral” for office wear, casual parties and anytime you just can’t be bothered to indulge in the splendor and challenge of niche brands.
In fact it is unchallenging, inoffensive perfumes, with possibly the exception, Daisy Eau so Fresh, a flanker fragrance to the original following the success of its antecedent, continues the same sure path that the rest of the Jacobs bottles are merrily heading with a rather nice twist.